1188 - All you need to know

Non-traditional outdoor campaign.

Nástroje

  • Tisk
1188 - all you need to know

Challenge

People generally percieve 1188 as a phone number info line, but 1188 provides all kinds of info. So how to make them call for other information as well?

Solution

We specially selected summer period and focused on outdoor activities, to be directly on the spot where people could need various information. We built a net of brand new sites using cycle tracks, nature trails, ZOOs and by contextual fitting ads gave peaople inspiration to call.

Results

Although 2010 was the first year without TV promo, there was no significant decrease in the calls and percentage of people calling with "not  phone number" related queries has increased.

Mindshare sites:
Skrýt
Přihlásit:
Skrýt