Nástroje

• Tisk
• 

The outcome is split between the three incumbent groups of agencies: WPP, Omnicom

and Interpublic. All appointments are subject to the finalisation and signing of contracts

implementing these arrangements. The outcome for Unilever's lead countries is as

follows:

China *[previously announced] PHD (OMG)

India Mindshare (WPP)

Thailand Mindshare (WPP)

US and Canada Mindshare (WPP)

Mexico Initiative Media (IPG)

Colombia Initiative Media (IPG)

Argentina Initiative Media (IPG)

UK Mindshare (WPP)

Netherlands Mindshare (WPP)

Germany Mindshare (WPP)

France Mindshare (WPP)

Spain Mindshare (WPP)

Nordics Mindshare (WPP)

Poland Media Direction (OMG)

Russia Initiative Media (IPG)

Laura Klauberg, Unilever Vice President Global Media, said, "We are extremely pleased with the outstanding portfolio of agencies that will be working on our behalf around the world. The outcome of the review further strengthens Unilever's position as a leading marketing organisation, and will allow us to reach even more consumers in more effective ways."

"As we increasingly make use of digital and social media, we are confident that we have the best agency partners to help us engage in new ways with the 2 billion consumers whose lives we touch. In addition, greater alignment within our key country clusters will contribute to achieving exceptional results for our business in an increasingly complex and fragmented media environment."

For more information:

Lucila Zambrano, Corporate Media Relations Manager - Lucila.zambrano@unilever.com / +44 20 7822 5354

Související odkazy:

• Unilever